Back – Linking and Citation

What is Back-Linking?

Back-linking is getting businesses to link back to your website page. This is where your link goes on an external website back to your own.

Citation is mentioning your business name. The way to be recognised as an authoritative sites is to gain as many back- links as you can.

However there is a hierarchy of back-linking websites. If you spam your website link over everybody’s website pages you are more likely to get penalised. Also paid back – links will harm your website position and rating.

How to get started with back-linking strategies

The easiest way to get started with back -links is:

1  Social Media- Share your articles, videos and podcast’s on Social Media sites where your ideal client hangs out. When they click on that link they will be directed back to your website.

2  Link to local pages in your area that have authority like Chambers of Commerce, Council, a prominent business in your area also local networking groups

3  Create amazing content that will get shared. Make it interesting and inviting to your ideal client.

4  Look for business related to yours to link to – The type of business with high authority so SEO for me would be Ofcom and the Department for digital, media and sport to link to.

5  Next would be on-line/off-line magazines.

6  Newspaper- start local and grow.

7 Do guest blogging on a well known, relevant website to your business.

8 Take a look at your competitors back – links.

I’m sure that there are many more ideas but this can be a start, to be recognised, as an authoritative website. Look out for my next challenge, where we will be focused on this area. a lot more.

What is an anchored- back-link?

An anchored-back-link is when the link has relevent text over it rather than”click here”, it will contain one of your keywords. The keyword and link back to your website must show that you are an expert in your area.

An anchored- back- link should appear within the article and not on the side bar. This will show to Google that it is relevent and not just a random link spammed in the comments.

This will help in your plight for the ultimate website and appearing on the first page of Google.

10 SEO statistics you need to know in 2019

SEO is extremely important when having your website designed. It can be vital in whether you get a sale or not. These statistics are taken from Junto Digital . I have picked out the most important for mobile and local search.

47% of people view 3 to 5 bits of content from a company before speaking to someone about a sale. This content can be in the form of a video, image, written piece or podcast. An important point to remember is that any content seen whether on your website or on social media is all good publicity for your business.

75% of people never scroll past the first page of Google.Do you? If your website is not on the first page of Google, it is highly unlikely to be seen and almost completely pointless having it there.

The average first page of Google contains 1890 words. This is a very important one as how long are your blog posts. Some people say that length does not really matter. However Google’s criteria involves E.A.T.

This is Expert Content. Does your content make your business look like you know what you are talking about, are you using the correct keywords within your content. Do you know what people are searching for in your business and are you emphasising your unique selling point within it?

Does your website have Authority? Authority is defined by how many reputable website link to your websites. In SEO terms this is known as back linking. It is one way to grow authority. Another way is through mentions on social media platforms by your business name. How many times has your business been mentioned on big authoritative websites recently?

Trust is the last section of E.A.T. Does your website show your address and phone number on each page. This is part of schema.org and helps bring trust to your website by showing the search engines that you have essential information for the searcher, should they want to contact you.

Another good trust mechanism is by reviews on Trustpilot or Social Media sources such as Facebook or LinkedIn. This will help Google and your consumers grow trust in your brand.

61% of people of people searching for local business are more likely to do it from a mobile. Mobile is used more and more for searching so your business needs to be mobile friendly. Google likes you to use AMP pages which means accelerated mobile pages to show up on mobile listings. is your website mobile friendly?

86% of people will look up your business location on Google maps.This is important when it come to Google my Business listing. Me sure your listing is fully optimised by category and location. Also that images are shown clearly.

18% of location based searches end up in a sale within 1 day. This is such a high statistic as emails only gain a 1 or 2% chance of a sale. This is so much higher than any other online marketing source. This emphasises the point of really making sure your Google my Business is up to date.

81% of people perform online research before a large purchase. Quite a few people already do this themselves. If someone is looking for a product or service, they will research price, what is included, the extra benefits to them and why you are different from anybody else. When showcasing your product or service on your website. Ensure you are giving as much information as possible.

Conversion rates fall by 12% for every extra second that it takes your website to load.  The average website should take under 3 seconds to load. Test your websites speed on this speed test platform. Improvements can be made on speed by reducing your image size, not using videos on your website (have a link to YouTube). It is worth testing out to see how well your website does.

Voice Search will account for half of all search by 2020. Many people use various methods to carry out voice search at home and on mobiles. This is relatively new but important when thinking of a good website strategy for your customers.

podcast image for voice search

97% of all first page Google content has at least one image. Images bring the web page alive and can break up what can seem like boring content, Images do need to be compressed so not to slow down your website.