10 SEO statistics you need to know in 2019

SEO is extremely important when having your website designed. It can be vital in whether you get a sale or not. These statistics are taken from Junto Digital . I have picked out the most important for mobile and local search.

47% of people view 3 to 5 bits of content from a company before speaking to someone about a sale. This content can be in the form of a video, image, written piece or podcast. An important point to remember is that any content seen whether on your website or on social media is all good publicity for your business.

75% of people never scroll past the first page of Google.Do you? If your website is not on the first page of Google, it is highly unlikely to be seen and almost completely pointless having it there.

The average first page of Google contains 1890 words. This is a very important one as how long are your blog posts. Some people say that length does not really matter. However Google’s criteria involves E.A.T.

This is Expert Content. Does your content make your business look like you know what you are talking about, are you using the correct keywords within your content. Do you know what people are searching for in your business and are you emphasising your unique selling point within it?

Does your website have Authority? Authority is defined by how many reputable website link to your websites. In SEO terms this is known as back linking. It is one way to grow authority. Another way is through mentions on social media platforms by your business name. How many times has your business been mentioned on big authoritative websites recently?

Trust is the last section of E.A.T. Does your website show your address and phone number on each page. This is part of schema.org and helps bring trust to your website by showing the search engines that you have essential information for the searcher, should they want to contact you.

Another good trust mechanism is by reviews on Trustpilot or Social Media sources such as Facebook or LinkedIn. This will help Google and your consumers grow trust in your brand.

61% of people of people searching for local business are more likely to do it from a mobile. Mobile is used more and more for searching so your business needs to be mobile friendly. Google likes you to use AMP pages which means accelerated mobile pages to show up on mobile listings. is your website mobile friendly?

86% of people will look up your business location on Google maps.This is important when it come to Google my Business listing. Me sure your listing is fully optimised by category and location. Also that images are shown clearly.

18% of location based searches end up in a sale within 1 day. This is such a high statistic as emails only gain a 1 or 2% chance of a sale. This is so much higher than any other online marketing source. This emphasises the point of really making sure your Google my Business is up to date.

81% of people perform online research before a large purchase. Quite a few people already do this themselves. If someone is looking for a product or service, they will research price, what is included, the extra benefits to them and why you are different from anybody else. When showcasing your product or service on your website. Ensure you are giving as much information as possible.

Conversion rates fall by 12% for every extra second that it takes your website to load.  The average website should take under 3 seconds to load. Test your websites speed on this speed test platform. Improvements can be made on speed by reducing your image size, not using videos on your website (have a link to YouTube). It is worth testing out to see how well your website does.

Voice Search will account for half of all search by 2020. Many people use various methods to carry out voice search at home and on mobiles. This is relatively new but important when thinking of a good website strategy for your customers.

podcast image for voice search

97% of all first page Google content has at least one image. Images bring the web page alive and can break up what can seem like boring content, Images do need to be compressed so not to slow down your website.

Please follow and like us:
error

What are the best Lead Generation Techniques?

Lead generation will happen more quickly if your website is on the first page of Google and your web pages are laid out correctly.

What is the best way to get leads?

The best way to direct people to your website is by using external websites, including social media to show your expertise and direct people back to your website.

This will also help increase the rank of your website s you will have more brand mentions.

How does Google decide where on the search engine your web-page and domain will rank on?

Google uses over 200 factors to decide what page your website will appear including on-page factors, technical factors an off- page factors. We will explain some of the off page factors used to determine your page.


1. Website Content Updated

If your website has a blog, podcast or image library that is frequently updated with posts (recommended size between 2000 and 3000 words) that show your specialism. Google is more likely to refer to it.

2. User reviews enhancing the website’s reputation

User reviews on Google my business page, Facebook and on your website help enhance the trust element too.

3.Backlinking and lead generation

Back-linking is the process of linking your website to other websites with authority and trust. The types of sites and pages that you backlink to can heavily impact your website ranking. A website that is classed as highly spammy can ruin your backlinking reputation. Websites should be back – linked to other websites that have a connection with their own brand and ethos, soit would not be good a painter and decorator linking to a clothing brand as they are unrelated. Therefore backlinking can take time as you need to get build an on-line relationship with similar brands to your own. A website that is quite old with a good reputation and has interests to your own is the ideal back link material.

4. A link to Wikipedia

This is known to bring trust to your website.

5. Social Media

Social media naturally has a nofollow, however social media websites can help grow your online reputation and can link back your website A Facebook , Linkedin or Twitter account with lots of followers, likes and interactions can tell Google that the brand is popular and should be ranked more highly on a web page.

6. Multimedia

Using videos, infographics and images on your website and on your blog can be seen as quality content and will enhance your websites pages.

7. Using anchor text as links on other sites

By linking back using anchor text with your keywords embedded, this will help enhance your website for keywords.

8. Creating Trustworthy content

Creating content that shows you are an expert and handing your link to equally credible sites will show that you have authority in your field. Links will naturally begin coming to you, as your content is informative and valuable.


How would you build back-links for my website?

We would do this by creating amazing long-form content (1500 – 2500 words) that would show that your business is knowledgeable, This could be enhanced by images and videos.

9.How long would it take for my website to get to the first page?

If your website is in a bad place in terms of SEO, it can take 3 months minimum to see any changes in terms of search engine position. With on- page, off page SEO and technical factors in place your website will naturally start getting more hits and leads, putting your business in better place. Generally we would recommend staying with us for a year and a half so we can test and find out what is the best way forward, We will be naturally increasing back links with credible websites,but this will take time. The best keywords and the best social media techniques for you to use.

10. What is the best SEO Package for my business?

Everyone has different business needs, so we can discuss the best package for you to use over an informal phone conversation or meetup. Please call Jenny on 07482 568061

[activecampaign form=1]
Please follow and like us:
error