The Tips and Tricks of On-Page SEO
How can on-page SEO help me get on the first page of Google?
On- page SEO can help your website ranking. IT describes to search engines the meaning of your web page. Essentially, it will help visitors to your website decide that this is the place to go, to get the product or service that they want. Your website is the place to showcase your expertise and build trust with your clients.
Search engines will look on your web page and decide by what words are put in the search engine, whether it answers the question that the searcher is looking for. This is where the keyword niche process starts.
Keywords are based on different parts of the buying cycle, starting with awareness, consideration and then purchase. A searcher will type different things based on their intentions.Therefore different parts of your website need to cover, different pain points to the searcher.
Your web pages need to follow a specific structure based on what search engines, particularly Google is looking for. This is know as meta data(id link) and also schema(id link).
What is the buying cycle and how is it relevant?
The buying cycle will help you structure your content round the web and on your web page so this will have the largest impact on potential visitors. Different types of searches will help to tailor your content effectively.
Navigational is when someone has particularly understood your brand and has found you on external websites including forums and social media .Frequent visitor of content to a website or specific brand ,news results show on google, twitter , you tube account
Informational is when the searcher is looking to find out more information before purchasing e.g evaluation of types, brands, price but at this stage,the customer has a need and is looking for a brand to fulfil it.
Transactional is when the searcher is ready to buy,they might create a free account, or sign up to a newsletter prior to purchase.
Awareness of a brand is where you allow your expertise to be seen and your brand to be heard. The best way to do this initially is to get seen on your social media platform of choice. Starting from one social media platform and building from there. The searcher will need to see engagement from other people to realise the potential of your brand.
Evaluating choices is where searchers will check out your competitors, see if there are better prices, better reviews, what they will get for their money, any additional extras. This is where having reviews in well known places help. For local search. Google my business page is a good place to start but also Facebook.
Preference and intent is where you touch on the problem that you are solving for your searcher through creating your business. The way you do this is by creating content that answers questions.
How can you view content?
The content can be in different forms including video’s infographics,interviews and other things that will keep the reader engaged. Keywords can be used in this process aspiring the search engine as well as the searcher
Purchase need is where the searcher is ready to buy. This phase is similar to evaluation,however pricing and additional value play a big part in this area.The searcher is either ready to ring you and may have some last additional questions, especially on larger b2C and this may happen a lot in B2B scenarios as can be a big investment in to their business,
Each of these have great importance and can be used in your white-hat link-building strategy. It would be better to to try and create content and choose the best place to place it in terms of where your buyers are most likely to go in the social media circle.
How do I find out what keywords are best for my web page?
Each web page, including blog posts should follow one topic e.g if you sell painting and decorating services, one page will just be focussed on painting, giving your customer as much information as they need to do with this particular subject. This could be preparation of walls, types of paint for different surfaces, as well as what is involved in getting the best finish. Internal and exterior walls best methods. This will help make a variety of keywords and words associated with , so to understand what your website is about. Synonyms similar to your keyword is also a good way to go about completing your web page.
Keyword choice is also based on the volume of search on that keyword ,relevancy to your business and the searcher and the difficulty in obtaining the first page based on that result.
A knowledge graph, rich snippets and schema.org can enhance your web page
How do I use keyword research to get the information in to my web page?
Keywords need to be strategically placed occasionally on your place using meta data. This will help Google decides whether the page or domain is relevant to the searcher and if the information is correct
Are there different types of keywords?
There are 3 types of keywords
Broad match – where a single word is used. This would have high volume and a high number of competitors,an example of this is car. If you type car in to Google it has 13,080,000,000 results which is far to many to compete with. This is why it is better to have specific keywords based on your product or service and the buying cycle. A single word can also be described as a head term. A head term is usually described as the first word. It is recommended to have a head term as your topic but further words to specialise your topic. The head term does not have to be placed at the beginning.
Exact Match– This is where the words the searcher types has to be an exact match. This makes it a lot harder to get hits on the website, however the conversion rate will be a lot higher. An example of this would be to type Porsche 911 cabriolet black. This bought back 15,900,000 results which is significantly less than the original number of 13,080,000,000. This should highlight the amount of competition even on exact match words.
Phrase match is when results show up with some of the words typed in to the search engine. This is most likely to be the easiest of the three. This one allows for misspelling.
Phrase and exact match can be similar to long tail keywords. A long tail keyword is one that has four or more words so becomes along more specialised. By using topic association with one keyword. This will give the page a higher chance of ranking on the first page of Google
What is meta data?
When used correctly meta data can increase your search engine optimisation efforts, They allow Google and other search engines to crawl your site effectively. They can also tell them when not to crawl your site.
What is a title tag?
A title tag is shown on the search engine response page (SERP) so is one of the most important parts of your web page.It is in html format and is usually shown as <title>….</title>.
The length of the title tag is usually 50 to 60 characters long and is used to describe your page with your keywords at the front and your brand at the end.
If you have a long brand name, it will need to be shortened to fit on the page and each title tag on each page needs to be unique.
What is the importance of h1 and h2 tags?
H1 tags are used to enhance your title tag and it is ideal to have 1 per page and use your keyword once so it feels natural to the reader. This will let the search engine know that the reader is on the right page.
The h1 tag is not shown to search engines and it will be the first thing on the web page that is seen
H2 tags needs to enhance the main keyword and should be used at least once. It is important to use the h2 tags as it will give search engines more purpose to come on to your web page
What does a meta description tag do?
A meta description is a block of texts that describes the purpose of the page and business and shows up on the search engine results page. It needs to be under 160 characters long and have a call to action at the end e.g download here, get his free.
What is the importance of the url?
A website’s url can contain important keywords related to your website and when designing a new page can come in useful to promote the meaning of the page to search engines.
The url is not as important as the other elements mentioned above. But is ideally used when building a new website.
What are Image Alt tags
Image alt tags are used for accessibility, they allow images to be read of not seen. This is also good for SEO as keywords can be used in images to emphasise the point and show the purpose of your web page.
This can help your page in getting indexed because search engines have more words to look for.