Lead generation will happen more quickly if your website is on the first page of Google and your web pages are laid out correctly.
What is the best way to get leads?
The best way to direct people to your website is by using external websites, including social media to show your expertise and direct people back to your website.
This will also help increase the rank of your website s you will have more brand mentions.
How does Google decide where on the search engine your web-page and domain will rank on?
Google uses over 200 factors to decide what page your website will appear including on-page factors, technical factors an off- page factors. We will explain some of the off page factors used to determine your page.
1. Website Content Updated
If your website has a blog, podcast or image library that is frequently updated with posts (recommended size between 2000 and 3000 words) that show your specialism. Google is more likely to refer to it.
2. User reviews enhancing the website’s reputation
User reviews on Google my business page, Facebook and on your website help enhance the trust element too.
3.Backlinking and lead generation
Back-linking is the process of linking your website to other websites with authority and trust. The types of sites and pages that you backlink to can heavily impact your website ranking. A website that is classed as highly spammy can ruin your backlinking reputation. Websites should be back – linked to other websites that have a connection with their own brand and ethos, soit would not be good a painter and decorator linking to a clothing brand as they are unrelated. Therefore backlinking can take time as you need to get build an on-line relationship with similar brands to your own. A website that is quite old with a good reputation and has interests to your own is the ideal back link material.
4. A link to Wikipedia
This is known to bring trust to your website.
5. Social Media
Social media naturally has a nofollow, however social media websites can help grow your online reputation and can link back your website A Facebook , Linkedin or Twitter account with lots of followers, likes and interactions can tell Google that the brand is popular and should be ranked more highly on a web page.
Using videos, infographics and images on your website and on your blog can be seen as quality content and will enhance your websites pages.
7. Using anchor text as links on other sites
By linking back using anchor text with your keywords embedded, this will help enhance your website for keywords.
8. Creating Trustworthy content
Creating content that shows you are an expert and handing your link to equally credible sites will show that you have authority in your field. Links will naturally begin coming to you, as your content is informative and valuable.
How would you build back-links for my website?
We would do this by creating amazing long-form content (1500 – 2500 words) that would show that your business is knowledgeable, This could be enhanced by images and videos.
9.How long would it take for my website to get to the first page?
If your website is in a bad place in terms of SEO, it can take 3 months minimum to see any changes in terms of search engine position. With on- page, off page SEO and technical factors in place your website will naturally start getting more hits and leads, putting your business in better place. Generally we would recommend staying with us for a year and a half so we can test and find out what is the best way forward, We will be naturally increasing back links with credible websites,but this will take time. The best keywords and the best social media techniques for you to use.
10. What is the best SEO Package for my business?
Everyone has different business needs, so we can discuss the best package for you to use over an informal phone conversation or meetup. Please call Jenny on 07482 568061[activecampaign form=1]